Branding is all around us today. This course looks at branding from the bigger picture, going over: what is branding, how is branding developed, and how do businesses choose their brands. The course wraps up by covering how you can develop your own personal or business brand, one that is market appropriate and will garner sales in the future.
In a nutshell, with this course, you will learn:
- Brand Development
- Brand Positioning
- Brand Success Measurement
- Brand Equity
- Marketing Strategies for Your Brand
- Online Branding v. In-Person Branding
- Rebranding
- New Brand Introductions
- Brand Analysis
